Illustrated worlds, drawn in each brand’s own voice.
I’m Vanessa Poli. I draw illustrated worlds for brands, cultural institutions, publishers and children, and for myself. Fifteen years of design work taught me that a brand’s illustrations should look like the brand, not like me: the style changes from project to project, the care stays the same.
From 2014 to 2020 I was Art Director and Design Lead at TODO, then Partner and Creative Director at Vicine, working with clients such as the Egyptian Museum of Turin, Space10 and Arduino. Since 2017 I have taught Visual Communication History to Graphic Design and Illustration students at IED. I hold degrees in Branding and Identity from the London College of Communication and in Graphic and Virtual Design from the Politecnico di Torino. My work has been featured in It’s Nice That, Monocle 24 Radio, Computer Arts, magCulture Journal and étapes.
For brand identities, campaigns and digital projects, I run SOFFIO, an independent creative studio in Turin.
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